Digital Marketing / Graphic Designer

Overview

Company Description:

Netra Labs is a pioneering tech startup on a mission to transform businesses into Autonomous Enterprises through the power of Expert AI Agents. Our groundbreaking product, Ground Truth®, is the world’s first enterprise language chain framework that enables the creation and deployment of custom AI agents at scale. At Netra Labs, we’re at the forefront of the Generative AI revolution, empowering businesses to solve complex problems and automate workflows with tailor-made AI solutions. As we continue to push the boundaries of AI and machine learning, we recognize the crucial role that compelling design plays in the success of our digital marketing efforts. We are seeking a talented Digital Marketing Specialist with a strong background in Graphic Design to join our innovative team and help us communicate the value of Ground Truth to the world.

Role Description:

As a Digital Marketing Specialist with expertise in Graphic Design, you will play a key role in shaping the visual identity and marketing materials for our Ground Truth platform and the Expert AI Agents it powers. Your responsibilities will include:

  • Designing visually striking and brand-consistent digital assets such as social media graphics, email templates, website banners, and more
  • Collaborating with the marketing team to develop and execute creative campaigns that drive awareness and adoption of Ground Truth
  • Ensuring all designs align with our brand guidelines and effectively communicate our key messages and value propositions
  • Optimizing designs for various digital channels and platforms to maximize engagement and conversions
  • Staying up-to-date with the latest design trends and technologies, and proactively bringing new ideas to the table
  • Working closely with cross-functional teams including product, sales, and customer success to support their design needs

Responsibilities:

Graphic Design:

  • Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
  • Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
  • Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.

Digital Marketing Collateral:

  • Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
  • Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
  • Optimize designs for different digital platforms and devices to ensure a seamless user experience.

Social Media Management:

  • Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
  • Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
  • Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

Content Creation:

  • Create and edit multimedia content, such as videos, GIFs, and animations, to support digital marketing initiatives.
  • Collaborate with copywriters and content creators to visually enhance blog posts, articles, and other written content.
  • Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.

Web Design and Development:

  • Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
  • Design website elements, including headers, footers, navigation menus, and call-to-action buttons.
  • Ensure web designs are responsive and optimized for mobile devices.

Creative Strategy and Ideation:

  • Contribute to the development of creative strategies and ideas for digital marketing campaigns.
  • Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
  • Brainstorm and present design concepts and ideas to the marketing team.

Qualifications:

  • Bachelor’s degree in Graphic Design, Digital Design, Visual Communication, or a related field.
  • Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
  • Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools. Video editing and VFX is a plus
  • Strong understanding of design principles, typography, color theory, and layout composition.
  • Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
  • Familiarity with UI/UX design principles and best practices.
  • Experience with web design and development, HTML, CSS, and responsive design is a plus.
  • Strong portfolio showcasing a range of digital design work.
  • Excellent creative thinking and problem-solving skills.

CTC 5 to 10 LPA with working hours 11 am to 8 pm Monday to Friday Full Time.

Netra Labs is an equal opportunity employer and encourages individuals from diverse backgrounds to apply. We look forward to welcoming a creative and driven professional to our growing team!

If you’re excited about the opportunity to leverage your graphic design skills to revolutionize enterprise AI, we’d love to hear from you. Join us at Netra Labs and let’s create visually stunning campaigns that bring the power of Ground Truth to businesses worldwide.

Job Nature
Full Time
Job Location
Remote
Job Level
Sr. Position

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